Turnkey Video System for Direct Primary Care Practices: Monthly Video Retainer for Patient Growth
A video retainer for direct care practices is an ongoing monthly partnership with a professional videographer who creates consistent, high-quality educational and marketing content tailored to your practice's needs. This can be critical to your DCP because it positions you as a trusted healthcare authority, educates your patients at scale, attracts new members, and grows your practice without overwhelming your schedule or budget.
Shaun Cloud at Scene2 provides a done-for-you monthly video system designed specifically for direct care/functional medicine facilities to attract and retain patients.
The Challenge Facing Direct Care Practices
Direct care practices — including Direct Primary Care (DPC), concierge medicine, and membership-based healthcare models — thrive on relationships, trust, and education. Your patients chose you because they want personalized, accessible care. But here's the problem: how do you scale that personal connection? How do you educate dozens or hundreds of patients on important health topics without repeating the same conversation in every exam room? And how do you attract new patients in a crowded healthcare marketplace where people don't fully understand what direct care even is?
The answer is video — and not just any video. You need consistent, professional, authentic video content that works for you 24/7.
Why a Monthly Video Retainer Is a Game-Changer
1. Educate Your Patients Efficiently and Effectively
As a direct care physician, you're passionate about educating your patients. You want them to understand their health conditions, treatment options, preventive care strategies, and the value of the direct care model itself. But explaining these concepts over and over again takes time—time you'd rather spend providing care.
With a monthly video retainer, you can create a library of educational videos that do the teaching for you. Imagine having professional videos on topics like:
"What to Expect at Your First Direct Care Appointment"
"Understanding Your Labs: A Patient's Guide"
"Managing Chronic Conditions with Direct Care"
"Preventive Health Tips for Every Season"
"How Direct Care Saves You Money"
These videos can be shared via email, posted on your website, distributed on social media, and even played in your waiting room. Your patients get the education they need, and you get your time back.
2. Build Trust and Authority in Your Community
Video is the most powerful medium for building trust. When potential patients see you on camera — explaining complex health topics in simple terms, showing genuine care and expertise, and communicating with warmth and authenticity — they feel like they already know you before they ever walk through your door.
A monthly video retainer ensures you have a steady stream of content that showcases your personality, your expertise, and your approach to care. This positions you as the go-to healthcare provider in your community and differentiates you from traditional insurance-based practices.
3. Attract New Patients and Grow Your Membership
Most people still don't understand how direct care works. They have questions: "How much does it cost?" "What's included?" "Do I still need insurance?" "Is this right for me?"
Educational video content answers these questions proactively and meets potential patients where they are — on social media, YouTube, Google, and your website. When someone searches "direct primary care near me" or "concierge doctor [your city]," your video content can be the first thing they find.
Video content is also highly shareable. When your current patients love your practice, they'll share your videos with friends and family who are frustrated with traditional healthcare. Word-of-mouth marketing becomes exponentially more powerful when it's backed by professional video.
4. Save Time and Reduce Decision Fatigue
Creating video content on your own is time-consuming and often overwhelming. What should you film? How do you set up the camera? What about lighting and sound? How do you edit it? What format is it supposed to be in?
With a monthly retainer, all of that is handled for you. You simply show up, share your expertise, and let your videographer (that's me, Shaun Cloud) handle the rest. I'll guide you through scripting, manage all the technical details, coach you so you can appear your best while you’re on-camera, and deliver polished, professional videos ready to publish. You'll have a consistent flow of content without the stress.
5. Maximize Your Marketing Budget with Ongoing Value
Hiring a videographer on a project-by-project basis will put you on a roller coaster of expenses and deliver inconsistent results. A monthly retainer gives you predictable costs, ongoing support, and maximum value. Instead of producing one or two videos a year, you'll have fresh content every month—content that works for you continuously to educate, engage, and attract patients.
Plus, with a dedicated videographer who understands your practice, your brand voice, and your goals, every video gets better. I'll learn what resonates with your audience and refine our approach over time.
6. Create Content Optimized for Multiple Platforms
Your patients and prospective members are everywhere—Facebook, Instagram, LinkedIn, YouTube, TikTok, email inboxes, and Google searches. A monthly video retainer ensures your content is optimized for every platform.
I'll create versions of your videos tailored for:
Social media (short, engaging clips in vertical and square formats)
YouTube (longer, SEO-optimized educational content)
Your website (professional videos for your homepage, services pages, and FAQ section)
Email marketing (video snippets to boost open and click-through rates)
This multi-platform approach ensures you're reaching patients wherever they spend their time online.
7. Stay Consistent and Top-of-Mind
Consistency is key in marketing. One video every six months won't move the needle. But regular, high-quality content builds momentum. It keeps your practice top-of-mind for current patients and continuously attracts new ones.
A monthly retainer ensures you never fall off your patients' radar. Whether it's a quick health tip, a patient success story, a behind-the-scenes look at your practice, or an explanation of a new service you're offering, you'll always have fresh content going out.
What's Included in a Monthly Video Retainer?
When you partner with Scene2 on a monthly retainer, you get:
Strategic input and content development tailored to your practice's goals
Professional filming with high-end cameras, lighting, and sound equipment
Expert direction and interview coaching to help you feel comfortable and authentic on camera
Full post-production, including editing, graphics, music, and sound design
Multiple video formats optimized for different platforms (social media, web, email)
Ongoing collaboration and support to ensure every video aligns with your brand and message
Flexibility and scalability to adjust content based on your evolving needs
Real Results: How Video Drives Practice Growth
Direct care practices that invest in consistent video content see measurable results:
Increased patient inquiries and membership sign-ups from potential patients who feel educated and confident about joining
Higher patient retention as current members stay engaged and informed
Improved patient compliance when educational videos reinforce care plans and preventive health strategies
Stronger referral networks as patients share compelling video content with their friends and family
Enhanced online visibility through SEO-optimized video content that ranks on Google and YouTube
Why Scene2?
I'm Shaun Cloud, and I've spent over 25 years creating compelling visual content for businesses, healthcare organizations, and brands across the country. I’m also a patient at a direct care practice in Kansas City, so I know first-hand what patients want to see and experience. I understand the unique challenges direct care practices face, and I know how to create authentic, educational video content that resonates with patients.
Remember this: When you choose Scene2, you're not just hiring a videographer — you're gaining a turnkey video solution for your practice, lead by a partner who is invested in your success. I take the time to understand your goals, your patients, and your brand, so every video we create together helps you grow your practice and make a bigger impact.
Ready to Grow Your Direct Care Practice?
If you're ready to educate your patients, attract new members, and take your direct care practice to the next level, a monthly video retainer is the solution you've been looking for.
Let's schedule a consultation to discuss your goals and create a custom video strategy that works for you.
Here’s an example featuring a testimonial video I produced for HML Chiropractic and Functional Care located in Lee’s Summit, MO. They let me know what day their patient was available, and I took care of the rest. This is what a Turnkey Solution looks like.
